Crash and Burn - What Happened, how I fixed it?

Oh well, since my original plan didn't work out, I'll try to shortly describe what I tried to do, what went wrong and what I'll do to fix it. I hope this will help someone else to avoid these mistakes.

1. What I wanted to do: I started out trying to create a JV-script that would be a combination of Nickelmania with the Butterfly Marketing engine. The whole idea was to create big list through an enticing JV offer (100% commission paid immediatelly to your account and 40% on the One Time Offer, paid later). And an enticing product starting at $1. If someone wants more details I'll gladly explain, simply PM me.

2. What went wrong: Since I knew how both scripts work I created a general requirement (mistake #1 too general) and posted it to Rentacoder.com After a couple of weeks and $$ I got my script, with a few bugs, but in general it worked how I wanted. So I set it up, tested it and since it worked how I wanted (mistake #2, it's not about you, but the customer) I decided to launch the site. To my surprize, even though purchases started immediately after I announced it in a couple of places, I had NO Affilate Signups. I started contacting the buyers and discovered that the flow I had laid out wasn't that straight forward and they didn't understand how to download the product or how to become an affiliate. So I decided to shut the place down, before I couldn't handle the support tickets. The good thing is that I had planned for an emergency and I had created a "Broken" page to pull out quickly (http://www.7dayspecial.com/indexbroken.php)

3.How I Plan to fix it? Well I decided on buying a tested Affiliate script (which to my suprize cheaper that what I paid at RAC). I will still use the "Price starts at $1 and going up" concept. But because of limitations of the script I can't pay the 100% commission upfront.

So I have decided in the following structure: Affiliates will be paid both for the main product and the one time offer: 40% commissions of all sales they generate. If they make more than 20 sales their commission goes up to 50% If they make 20 more their commission goes up to 60%

PLUS there is an incentive, if his/her customers enroll as an affiliates he will make 20% commission of ALL sales generated by these new affilates also.

Clients will receive their download link in the mail and also they will be told to make money and sign up as an affilate. (since I am using paypal, I had to be a bit creative with Aweber to be able to send out the download)

Does this make sense?

By the way, commissions on how much? Well the main product price will start at $1 and will go up by the hour up to $48 on day seven. The One time Offer will be $47 the whole time.

I hope this works out better this time and if yuo are interested in signing up as an affiliate, please feel free to do so at: http://www.7dayspecial.com/idevaffiliate/ I'll keep you posted on how it goes.

Cheers,

Richard

100% commission (Yeah, right)!

Well, here is the project I've been working on for the last few weeks. I was having my big launch on September 27, but as you might have noticed I had to delay it.

Just so you can get up to date I am posting the message I sent out on Sep. 27 I will give you the details of what happened in my next post.

---------------------Original email ------------------

Hi FIRSTNAME,

I will be launching my www.7DaySpecial.com site
today at noon (EST) and since you are one of my
exclusive list members I wanted to let you know
in advance so you can get the product and earn
100% commissions paid instantly to your Paypal account.

The product is "Internet Marketing Video Tutorial Madness"
over 250 video tutorials and the starting price is $1.
The price will increments each time someone purchases
and the whole promotion will last 7 days. You can also
make 40% commission on upsell product, but that will
be paid until the end of October.

I'm not doing a pre-launch FIRSTNAME, nor have I
contacted any of the big names as affiliates. This means
you can be the first to sign up and start promoting ASAP.

This product is great for people who are starting out in
Internet Marketing, so you will want to promote in IM
newbies forums, your blog, list, etc.

I'll send you another message as soon as I open the site
tomorrow, so look out for it around 12:00 pm EST.

I appreciate your help FIRSTNAME and I hope we can make
a lot of money in this promotion.
To your success!

Richard.
P.S. don't forget watch out for my message later on today.
P.S.S. The URL of the promotion is www.7DaySpecial.com
Success Tools Online
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